What I actually do on a free website review

Let's be honest about what a free audit usually is: a lead magnet. You get an automated report with a score out of 100 and forty red items, most of which don't matter, and then someone calls you.

Here's what mine is instead. You send me your website address and tell me one thing — what you want more of. More calls, more bookings, more quote requests. That's the whole intake.

Then somebody actually opens your site. On a phone, on a laptop, the way a customer would. I look at whether it's clear what you do, whether the next step is obvious, how fast it loads, and whether you'd show up when someone nearby searches for what you sell.

You get back a short email. Two or three specific things, in order of what I'd change first, and why. Sometimes the honest answer is that your site is fine and the problem is somewhere else — in which case I'll say that, and you'll have saved yourself a redesign.

If you want me to do the work, there's a price at the bottom. If you don't, the list is yours. I'm new enough that I'd rather be useful to ten people and hired by two than pester all ten.